Working with Omaze, Genuine Entertainment provided content strategy, media planning, and marketing support in the design and promotion of Emilia Clarke’s fundraising campaign for HBO’s Game of Thrones. For this Omaze campaign, the winner and a friend will join Emilia Clarke for a behind-the-scenes peek of Westeros in Belfast, Northern Ireland! Once there, they’ll enjoy lunch with Emilia and exclusive access to one of the final days of shooting as this groundbreaking TV series comes to its epic conclusion. The campaign ultimately became one of Omaze’s most successful in history, generating over 10M+ views (now in their top-five most viewed videos ever), billions of impressions, and over seven figures in donations benefiting The Royal College of Nursing Foundation and their vital support encouraging young people to join the next generation of specialist nurses, midwives, and health care assistants.
Check out the Omaze campaign here!