About

WHO WE ARE

Genuine Entertainment is dedicated to the belief that FANDOM MATTERS.

A disruptive force of good in genre entertainment, Genuine is an award-winning producer and paladin of premium content and consumer products for the stories, companies, technologies, and fan communities making a positive impact on pop culture. Specializing in franchise management, content strategy, licensing, and consumer marketing, it is our mission to bring the best companies and creative minds together on meaningful contributions to their franchises and fandoms, safeguarding the integrity of their brands and the creative process that makes the most informed and inspired ideas possible.

IN SHORT, WE MAKE THINGS THAT MATTER FOR THE FANS WHO MATTER MOST.

About
Services

STUFF WE MAKE

As creative lead and strategic linchpin of the creative process, we engineer scalable brand strategies that envision how, when, with whom, and why franchises grow within the market, pinpointing which extensions and expressions will genuinely connect with consumers and deliver the quality and authenticity they deserve. Once the course is plotted, we then serve as packager and producer to recruit the right partners, steer the creative process, and take accountability over the final results.

SCRIPTED ENTERTAINMENT

SCRIPTED ENTERTAINMENT

Film, TV, SVOD, digital series, documentaries, special features, cinematics, spots, podcasts, theater.

PUBLISHING

PUBLISHING

Original fiction, novelizations, graphic novels, comics, manga, storybooks, art books, non-fiction, novelty.

GAMING

GAMING

Computer, console, mobile, tabletop, tabletop role-playing.

DIGITAL MEDIA

DIGITAL MEDIA

Apps, websites, interactive demos, augmented reality, virtual reality.

BRANDED CONTENT

BRANDED CONTENT

Integrated campaigns, digital marketing, social media, organic and paid media planning, event activations, product integration, affiliate marketing.

CONSUMER PRODUCTS

CONSUMER PRODUCTS

Collectibles, replicas, toys, novelties, souvenirs, art prints, accessories, limited apparel.

services

STUFF WE MAKE

As creative lead and strategic linchpin of the creative process, we engineer scalable brand strategies that envision how, when, with whom, and why franchises grow within the market, pinpointing which extensions and expressions will genuinely connect with consumers and deliver the quality and authenticity they deserve.

Once the course is plotted, we then serve as packager and producer to recruit the right partners, steer the creative process, and take accountability over the final results.

SCRIPTED ENTERTAINMENT

SCRIPTED ENTERTAINMENT

Film, TV, SVOD, digital series, documentaries, special features, cinematics, spots, podcasts, theater.

PUBLISHING

PUBLISHING

Original fiction, novelizations, graphic novels, comics, manga, storybooks, art books, non-fiction, novelty.

GAMING

GAMING

Computer, console, mobile, tabletop, tabletop role-playing.

DIGITAL MEDIA

DIGITAL MEDIA

Apps, websites, interactive demos, augmented reality, virtual reality.

BRANDED CONTENT

BRANDED CONTENT

Integrated campaigns, digital marketing, social media, organic and paid media planning, event activations, product integration, affiliate marketing.

CONSUMER PRODUCTS

CONSUMER PRODUCTS

Collectibles, replicas, toys, novelties, souvenirs, art prints, accessories, limited apparel.

services
THERE IS NO SUCH THING AS ANCILLARY MEDIA.
Every opportunity to connect with consumers and deliver the quality and authenticity they deserve is equally invaluable for any brand with dreams of mainstream fandom as a franchise.
Joe LeFavi – Founder, Genuine Entertainment
THERE IS NO SUCH THING AS ANCILLARY MEDIA.
Every opportunity to connect with consumers and deliver the quality and authenticity they deserve is equally invaluable for any brand with dreams of mainstream fandom as a franchise.
Joe LeFavi – Founder, Genuine Entertainment
Services

OTHER STUFF WE DO

If fiction has taught us anything, the greatest heroes are often measured by the company they keep. How far would've Frodo traveled without Sam? How long would've Harry survived without Hermione? Knowing that all heroes can use a resourceful friend along the way, we're happy to help our fellow brand builders to make the right choices, maintain perspective, keep up spirits, and never lose their way.

CONSULTING

CONSULTING

Blue sky ideas are bullshit. We believe in goal-oriented creative development, actionable insights, realistic strategies, and executable solutions with measurable, meaningful results.

  • Franchise planning
  • Brand strategy
  • Business development
  • Brand management
  • Market positioning
  • Audience development
  • Customer acquisition & retention
  • Go-to-market strategy

BRAND MANAGEMENT

The right ideas and goals are pointless without the right execution. We steer the entire creative process as we broker the deals, package the teams, produce the content, and deliver the results.

  • Content strategy
  • IP/Product development
  • Narrative world-building
  • Licensing programs
  • Vendor sourcing
  • Literary packaging and publication
  • Deal negotiation and administration
  • Print/product manufacturing

CONSUMER MARKETING

And what’s the point if we don’t inspire consumers to seek out, share, and celebrate all we do? Every expression can earn trust, deliver upon our promises, and fuel the fandom driving our success.

  • Marketing plans
  • Integrated campaigns
  • Audience development
  • Business intelligence
  • Community management
  • Communications
  • Media planning
  • Corporate messaging

OTHER STUFF WE DO

If fiction has taught us anything, the greatest heroes are often measured by the company they keep. How far would've Frodo traveled without Sam? How long would've Harry survived without Hermione? Knowing that all heroes can use a resourceful friend along the way, we're happy to help our fellow brand builders to make the right choices, maintain perspective, keep up spirits, and never lose their way.

CONSULTING

CONSULTING

Blue sky ideas are bullshit. We believe in goal-oriented creative development, actionable insights, realistic strategies, and executable solutions with measurable, meaningful results.

  • Franchise planning
  • Brand strategy
  • Business development
  • Brand management
  • Market positioning
  • Audience development
  • Customer acquisition & retention
  • Go-to-market strategy

BRAND MANAGEMENT

The right ideas and goals are pointless without the right execution. We steer the entire creative process as we broker the deals, package the teams, produce the content, and deliver the results.

  • Content strategy
  • IP/Product development
  • Narrative world-building
  • Licensing programs
  • Vendor sourcing
  • Literary packaging and publication
  • Deal negotiation and administration
  • Print/product manufacturing

CONSUMER MARKETING

And what’s the point if we don’t inspire consumers to seek out, share, and celebrate all we do? Every expression can earn trust, deliver upon our promises, and fuel the fandom driving our success.

  • Marketing plans
  • Integrated campaigns
  • Audience development
  • Business intelligence
  • Community management
  • Communications
  • Media planning
  • Corporate messaging

TRUSTED BY

LET'S PLAY

Explore all the ways in which we can work and play together.
CONTACT US TODAY!