WHO WE ARE
Genuine Entertainment is dedicated to the belief that FANDOM MATTERS.
A disruptive force of good in genre entertainment, Genuine is a leading brand management company that specializes in strategic licensing programs, corporate development, and media partnerships for the most beloved entertainment brands and fandoms. Versatile and voracious brand builders across all corners of pop culture, it’s our mission to boldly go and make award-winning, best-selling licensed content and consumer products alongside best-in-class partners.
IF YOU WANT FANS TO LOVE WHAT YOU DO,
YOU MUST MAKE ALL YOU DO A LABOR OF LOVE.
WHAT WE DO
WE DON'T JUST MAKE THINGS. WE MAKE THINGS HAPPEN.
Genuine is an innovative and empathetic media company that eases the growing pains of brand-building and world-building for licensors and licensees alike, helping both sides as a packager and managing producer to grow their franchises and fandoms with quality and authenticity in equal measure.
For licensors, we package licensing programs for their top IP, steering creative direction and extending their network & knowhow to attract elite partners, safeguard canon, and authentically adapt and extend their worlds. For licensees, we broker licensing deals for their dream IP, steering production and extending their network & knowhow to navigate approvals, safeguard their vision, and effectively monetize and market their products. Either way, we take end-to-end accountability over business development, project management, sales, and consumer marketing as the paladin and strategic linchpin of the creative process.
FILM & TELEVISION
Film, TV, streaming series, digital series, live-streaming, special features.
DIGITAL MEDIA
Immersive entertainment, podcasts, websites, apps, AR/VR, mixed reality.
PUBLISHING
Original fiction, novelizations, comics, manga, art books, novelty, non-fiction.
CONSUMER MARKETING
Integrated campaigns, digital/social marketing, media planning, publicity, live events.
GAMING
PC, console, mobile, tabletop games, tabletop roleplaying games, accessories.
CONSUMER PRODUCTS
Collectibles, toys, replicas, novelties, souvenirs, art prints, accessories, apparel.
WORK HIGHLIGHTS
PUBLISHING
Original fiction, novelizations, graphic novels, comics, manga, storybooks, art books, non-fiction, novelty.
FILM & TELEVISION
Film, TV, streaming series, digital series, live-streaming, special features.
DIGITAL MEDIA
Immersive entertainment, podcasts, websites, apps, AR/VR, mixed reality.
GAMING
PC, console, mobile, tabletop games, tabletop roleplaying games, accessories.
CONSUMER PRODUCTS
Collectibles, toys, replicas, novelties, souvenirs, art prints, accessories, apparel.
CONSUMER MARKETING
Integrated campaigns, digital/social marketing, media planning, publicity, live events.
THERE IS NO SUCH THING AS ANCILLARY MEDIA.
Every opportunity to genuinely connect with your community and deliver the quality and authenticity your brand and fans deserve can define you and drive your success.
THERE IS NO SUCH THING AS ANCILLARY MEDIA.
Fandom is fuel in genre entertainment, and every opportunity to genuinely connect with consumers and deliver the quality and authenticity they deserve can define you and drive your success.
MORE WAYS WE CAN HELP
The greatest heroes are often measured by the company they keep. How long would've Frodo survived without Sam? Harry without Hermione? Han without Chewie!? All heroes can use a resourceful friend on their journey, so we're happy to help brand builders to maintain perspective and never lose their way.
CONSULTING
Blue sky ideas are bullshit. We believe in goal-oriented creative development, actionable insights, realistic strategies, and executable solutions with measurable, meaningful results.
- Corporate planning
- Franchise strategy
- Content strategy
- Business development
- Financial modeling & forecasting
- Strategic partnerships
- Market/consumer insights
- Funding, mergers & acquisitions
BRAND MANAGEMENT
The right ideas and goals are pointless without the right execution. We steer the entire creative process as we broker the deals, package the teams, produce the content, and deliver the results.
- Licensing programs
- Deal negotiation & administration
- Product development
- Literary packaging
- Vendor sourcing
- Content strategy
- Narrative world-building
- Print/product manufacturing
CONSUMER MARKETING
What’s the point if we don’t inspire fans to seek out, share, and celebrate all we do? Every expression can earn trust, deliver upon promises, and fuel the fandom driving our success.
- Marketing plans
- Integrated campaigns
- Go-to-market strategy
- Customer acquisition & retention
- Business intelligence
- Community management
- Communications
- Media planning
MORE WAYS WE CAN HELP
The greatest heroes are often measured by the company they keep. How long would've Frodo survived without Sam? Harry without Hermione? Han without Chewie!? All heroes can use a resourceful friend on their journey, so we're happy to help brand builders to maintain perspective and never lose their way.
CONSULTING
Blue sky ideas are bullshit. We believe in goal-oriented creative development, actionable insights, realistic strategies, and executable solutions with measurable, meaningful results.
- Corporate planning
- Franchise strategy
- Content strategy
- Business development
- Financial modeling & forecasting
- Strategic partnerships
- Market/consumer insights
- Funding, mergers & acquisitions
BRAND MANAGEMENT
The right ideas and goals are pointless without the right execution. We steer the entire creative process as we broker the deals, package the teams, produce the content, and deliver the results.
- Licensing programs
- Deal negotiation & administration
- Product development
- Literary packaging
- Vendor sourcing
- Content strategy
- Narrative world-building
- Print/product manufacturing
CONSUMER MARKETING
What’s the point if we don’t inspire fans to seek out, share, and celebrate all we do? Every expression can earn trust, deliver upon promises, and fuel the fandom driving our success.
- Marketing plans
- Integrated campaigns
- Go-to-market strategy
- Customer acquisition & retention
- Business intelligence
- Community management
- Communications
- Media planning
TRUSTED BY
It’s like in The Avengers, when they say “We have a Hulk.” We have a LeFavi.
Sandy Resnick, Head of Rights at WEBTOON
Joe is a force of nature in the world of geekdom. His wide connections, boundless enthusiasm, deep and genuine love for fandom, and constant striving for excellence proved to make him the ideal partner for our licensed projects. Meeting Joe and working with him truly feels like a boost and a blessing for our team and the entire company. Teaming up with him changed the game for us in a big way, and we hope to continue working together for a long time to come.
Tomas Härenstam, Co-Founder and CEO of Free League Publishing
Joe LeFavi is a glorious tornado of exuberance, knowledge, and experience. He brings so much love to every project and he’s one of the most professional and buttoned-up people I’ve ever worked with. He is a delight in every way, and a gift to all fandom.
Kirsti Tichenor, VP Licensing & Brand Compliance at Evolution
I can’t imagine anyone else could who have helped my company accomplish what we’ve accomplished together with Joe. Sometimes I think he understands my brand better than I do. He has vast experience in all areas of the geek space, an expansive skill set, and a nuanced, almost preternatural understanding of how to reach his target audience. Beyond that, he’s the most energetic, enthusiastic, dedicated person you’ll ever meet. Work with Joe LeFavi once, and you’ll want him on your team for the rest of your career.
Damian Wassel, Publisher at Vault Studios
Joe LeFavi is a one of the most passionate, talented multi-platform experts I’ve ever had the pleasure of working with. He’s created opportunities for my company and for me personally repeatedly over the years, including a wildly successful series of commercials for Imangi Studios’s giant mobile game, Temple Run. You could not ask for anything more of a colleague or a friend.
Behnam Karbassi, Emmy Award winning Director/Producer
Founder/CEO of No Mimes Media
We live in a fickle, on-demand, content-overloaded world. Joe is one of the few creative professionals who can cut through all that noise and touch the heart of an audience. He is a rare combination of creative genius and strategic business expertise. His ability to pinpoint big-picture objectives is matched only by his unbridled passion and meticulous, hands-on management to ensure the highest quality. Yet despite being an epic-level producer, he is a diplomatic communicator who is totally devoid of ego and drama. He’s like a rocket fuel poured into a finely-tuned machine.
Anna van Slee, Director of New Brands at Sideshow Collectibles
You are not likely to find a better guide to geek culture than Joe, with a hefty rolodex of contacts throughout the publishing, film, TV, gaming, and entertainment industries; an unerring instinct for quality and the ability to see future potential in untested IP; and the smarts and know-how of what makes it all work behind the scenes and what has to happen to bring all the elements together to achieve success. He does it all with an unflagging smile.
Mark Smylie, Publisher and Founder of Archaia Entertainment
It’s like in The Avengers, when they say “We have a Hulk.” We have a LeFavi.
Sandy Resnick, Head of Rights at WEBTOON
Joe is a force of nature in the world of geekdom. His wide connections, boundless enthusiasm, deep and genuine love for fandom, and constant striving for excellence proved to make him the ideal partner for our licensed projects. Meeting Joe and working with him truly feels like a boost and a blessing for our team and the entire company. Teaming up with him changed the game for us in a big way, and we hope to continue working together for a long time to come.
Tomas Härenstam, Co-Founder and CEO of Free League Publishing
Joe LeFavi is a glorious tornado of exuberance, knowledge, and experience. He brings so much love to every project and he’s one of the most professional and buttoned-up people I’ve ever worked with. He is a delight in every way, and a gift to all fandom.
Kirsti Tichenor, VP Licensing & Brand Compliance at Evolution
I can’t imagine anyone else could who have helped my company accomplish what we’ve accomplished together with Joe. Sometimes I think he understands my brand better than I do. He has vast experience in all areas of the geek space, an expansive skill set, and a nuanced, almost preternatural understanding of how to reach his target audience. Beyond that, he’s the most energetic, enthusiastic, dedicated person you’ll ever meet. Work with Joe LeFavi once, and you’ll want him on your team for the rest of your career.
Damian Wassel, Publisher at Vault Studios
Joe LeFavi is a one of the most passionate, talented multi-platform experts I’ve ever had the pleasure of working with. He’s created opportunities for my company and for me personally repeatedly over the years, including a wildly successful series of commercials for Imangi Studios’s giant mobile game, Temple Run. You could not ask for anything more of a colleague or a friend.
Behnam Karbassi, Emmy Award winning Director/Producer
Founder/CEO of No Mimes Media
We live in a fickle, on-demand, content-overloaded world. Joe is one of the few creative professionals who can cut through all that noise and touch the heart of an audience. He is a rare combination of creative genius and strategic business expertise. His ability to pinpoint big-picture objectives is matched only by his unbridled passion and meticulous, hands-on management to ensure the highest quality. Yet despite being an epic-level producer, he is a diplomatic communicator who is totally devoid of ego and drama. He’s like a rocket fuel poured into a finely-tuned machine.
Anna van Slee, Director of New Brands at Sideshow Collectibles
You are not likely to find a better guide to geek culture than Joe, with a hefty rolodex of contacts throughout the publishing, film, TV, gaming, and entertainment industries; an unerring instinct for quality and the ability to see future potential in untested IP; and the smarts and know-how of what makes it all work behind the scenes and what has to happen to bring all the elements together to achieve success. He does it all with an unflagging smile.