About

WHO WE ARE

Genuine Entertainment is dedicated to the belief that FANDOM MATTERS.

A disruptive force of good in genre entertainment, Genuine is a leading media & brand management company that specializes in strategic licensing programs and global franchise management for the most beloved genre entertainment brands and fandoms. Versatile and voracious brand builders across all corners of pop culture, it’s our mission to boldly go and make award-winning, best-selling licensed content and consumer products alongside best-in-class partners.

IN SHORT, WE MAKE THINGS THAT MATTER TO THE FANS WHO MATTER MOST.

About
Services

WHAT WE DO

WE DON'T JUST MAKE THINGS. WE MAKE THINGS HAPPEN.

Genuine is an innovative and empathetic media company that eases the growing pains of brand-building and world-building for licensors and licensees alike, helping both sides as a packager and managing producer to grow their franchises and fandoms with quality and authenticity in equal measure.

For licensors, we package licensing programs for their top IP, steering creative direction and extending their network & knowhow to attract elite partners, safeguard canon, and authentically adapt and extend their worlds. For licensees, we broker licensing deals for their dream IP, steering production and extending their network & knowhow to navigate approvals, safeguard their vision, and effectively monetize and market their products. Either way, we take end-to-end accountability over business development, project management, sales, and consumer marketing as the paladin and strategic linchpin of the creative process.

FILM & TELEVISION

FILM & TELEVISION

Film, TV, streaming series, digital series, special features.

DIGITAL MEDIA

DIGITAL MEDIA

Podcasts, apps, websites, immersive entertainment, VR, mixed reality.

PUBLISHING

PUBLISHING

Original fiction, novelizations, comics, manga, art books, novelty, non-fiction.

BRANDED CONTENT

BRANDED CONTENT

Integrated campaigns, viral content, earned media, events, publicity, media planning.

GAMING

GAMING

PC, console, mobile, tabletop, tabletop roleplaying games, peripherals, accessories.

CONSUMER PRODUCTS

CONSUMER PRODUCTS

Collectibles, toys, replicas, novelties, souvenirs, art prints, accessories, and apparel.

WORK HIGHLIGHTS

PUBLISHING

PUBLISHING

Original fiction, novelizations, graphic novels, comics, manga, storybooks, art books, non-fiction, novelty.

SCRIPTED ENTERTAINMENT

SCRIPTED ENTERTAINMENT

Film, TV, SVOD, digital series, cinematics, special features, podcasts, theater.

DIGITAL MEDIA

DIGITAL MEDIA

Websites, apps, immersive entertainment, augmented reality, virtual reality.

GAMING

GAMING

Video games for PC, console, streaming, and mobile. Tabletop games and roleplaying games. Peripherals and accessories.

CONSUMER PRODUCTS

CONSUMER PRODUCTS

Collectibles, toys, replicas, novelties, souvenirs, art prints, accessories, and apparel.

BRANDED CONTENT

BRANDED CONTENT

Integrated campaigns, digital/social marketing, media planning, publicity, live events.

DUNE: IMPERIUM BOARD GAME
Master Tabletop Gaming License for Frank Herbert’s Dune
Altered Carbon: The RolePlaying Game
VAMPIRE: THE MASQUERADE – THE COMIC BOOK SERIES
Blade Runner: Enhanced Edition video game
VAMPIRE: THE MASQUERADE – RIVALS EXPANDABLE CARD GAME
THERE IS NO SUCH THING AS ANCILLARY MEDIA.
Fandom is fuel in genre entertainment, and every opportunity to genuinely connect with consumers and deliver the quality and authenticity they deserve can define you and drive your success.
Joe LeFavi – Founder, Genuine Entertainment
THERE IS NO SUCH THING AS ANCILLARY MEDIA.
Fandom is fuel in genre entertainment, and every opportunity to genuinely connect with consumers and deliver the quality and authenticity they deserve can define you and drive your success.
Joe LeFavi – Founder, Genuine Entertainment
Services

MORE WAYS WE CAN HELP

The greatest heroes are often measured by the company they keep. How long would've Frodo survived without Sam? Harry without Hermione? Han without Chewie!? All heroes can use a resourceful friend along the way, so we're happy to help fellow brand builders to maintain perspective, keep up spirits, and never lose their way.

CONSULTING

CONSULTING

Blue sky ideas are bullshit. We believe in goal-oriented creative development, actionable insights, realistic strategies, and executable solutions with measurable, meaningful results.

  • Franchise planning
  • Brand strategy
  • Business development
  • Brand management
  • Market positioning
  • Audience development
  • Customer acquisition & retention
  • Go-to-market strategy

BRAND MANAGEMENT

The right ideas and goals are pointless without the right execution. We steer the entire creative process as we broker the deals, package the teams, produce the content, and deliver the results.

  • Content strategy
  • IP/Product development
  • Narrative world-building
  • Licensing programs
  • Vendor sourcing
  • Literary packaging and publication
  • Deal negotiation and administration
  • Print/product manufacturing

CONSUMER MARKETING

And what’s the point if we don’t inspire consumers to seek out, share, and celebrate all we do? Every expression can earn trust, deliver upon our promises, and fuel the fandom driving our success.

  • Marketing plans
  • Integrated campaigns
  • Audience development
  • Business intelligence
  • Community management
  • Communications
  • Media planning
  • Corporate messaging

MORE WAYS WE CAN HELP

If fiction has taught us anything, the greatest heroes are often measured by the company they keep. How far would've Frodo traveled without Sam? How long would've Harry survived without Hermione? All heroes can use a resourceful friend along the way, so we're happy to help fellow brand builders to make the right choices, maintain perspective, keep up spirits, and never lose their way.

CONSULTING

CONSULTING

Blue sky ideas are bullshit. We believe in goal-oriented creative development, actionable insights, realistic strategies, and executable solutions with measurable, meaningful results.

  • Franchise planning
  • Brand strategy
  • Business development
  • Brand management
  • Market positioning
  • Audience development
  • Customer acquisition & retention
  • Go-to-market strategy

BRAND MANAGEMENT

The right ideas and goals are pointless without the right execution. We steer the entire creative process as we broker the deals, package the teams, produce the content, and deliver the results.

  • Content strategy
  • IP/Product development
  • Narrative world-building
  • Licensing programs
  • Vendor sourcing
  • Literary packaging and publication
  • Deal negotiation and administration
  • Print/product manufacturing

CONSUMER MARKETING

And what’s the point if we don’t inspire consumers to seek out, share, and celebrate all we do? Every expression can earn trust, deliver upon our promises, and fuel the fandom driving our success.

  • Marketing plans
  • Integrated campaigns
  • Audience development
  • Business intelligence
  • Community management
  • Communications
  • Media planning
  • Corporate messaging

TRUSTED BY

LET'S PLAY

Explore all the ways that we can work and play together.
CONTACT US TODAY!

325 N. Larchmont Blvd., Suite 170
Los Angeles, CA 90004
(424) 226-2275
contact@genuineent.com