About

WHO WE ARE

Genuine Entertainment is dedicated to the belief that FANDOM MATTERS.

A disruptive force of good in genre entertainment, Genuine is an award-winning brand management and production company, serving as a producer, packager, and paladin for entertainment franchises and fandoms that demand strategy and authenticity in equal measure. Specializing in franchise management, content strategy, licensing, and consumer marketing, it is our mission to bring the best companies and creative minds together, orchestrating strategic licensing programs alongside best-in-class partners that extend brands beyond their core markets and genuinely connect with fans through premium content and consumer products.

IN SHORT, WE MAKE THINGS THAT MATTER TO THE FANS WHO MATTER MOST.

About
Services

WHAT WE DO

WE DON'T JUST MAKE THINGS. WE MAKE THINGS HAPPEN.

How? Sometimes we represent licensors, identifying disruptive growth opportunities and steering creative direction with strategic partners in new markets. Other times we represent licensees, driving business development and project management to collaborate with major companies and intellectual properties in new ways. Either way, we are the paladin and strategic linchpin of the creative process, helping both sides as a packager and producer to broker the right partnerships, execute the right strategies, collaborate effectively, and bring out the best in one another and their meaningful contributions to their franchises and fandoms.

SCRIPTED ENTERTAINMENT

SCRIPTED ENTERTAINMENT

Film, TV, SVOD, digital series, documentaries, special features, cinematics, spots, podcasts, theater.

PUBLISHING

PUBLISHING

Original fiction, novelizations, graphic novels, comics, manga, storybooks, art books, non-fiction, novelty.

GAMING

GAMING

Computer, console, mobile, tabletop, tabletop role-playing.

WORK HIGHLIGHTS

DIGITAL MEDIA

DIGITAL MEDIA

Apps, websites, interactive demos, augmented reality, virtual reality.

BRANDED CONTENT

BRANDED CONTENT

Integrated campaigns, digital marketing, social media, organic and paid media planning, event activations, product integration, affiliate marketing.

CONSUMER PRODUCTS

CONSUMER PRODUCTS

Collectibles, replicas, toys, novelties, souvenirs, art prints, accessories, limited apparel.

SCRIPTED ENTERTAINMENT

SCRIPTED ENTERTAINMENT

Film, TV, SVOD, digital series, documentaries, special features, cinematics, spots, podcasts, theater.

PUBLISHING

PUBLISHING

Original fiction, novelizations, graphic novels, comics, manga, storybooks, art books, non-fiction, novelty.

GAMING

GAMING

Computer, console, mobile, tabletop, tabletop role-playing.

DIGITAL MEDIA

DIGITAL MEDIA

Apps, websites, interactive demos, augmented reality, virtual reality.

BRANDED CONTENT

BRANDED CONTENT

Integrated campaigns, digital marketing, social media, organic and paid media planning, event activations, product integration, affiliate marketing.

CONSUMER PRODUCTS

CONSUMER PRODUCTS

Collectibles, replicas, toys, novelties, souvenirs, art prints, accessories, limited apparel.

Master Tabletop Gaming License for Frank Herbert’s Dune
Altered Carbon: The Role-Playing Game
THERE IS NO SUCH THING AS ANCILLARY MEDIA.
Fandom is fuel in genre entertainment, and every opportunity to genuinely connect with consumers and deliver the quality and authenticity they deserve can define you and drive your success.
Joe LeFavi – Founder, Genuine Entertainment
THERE IS NO SUCH THING AS ANCILLARY MEDIA.
Fandom is fuel in genre entertainment, and every opportunity to genuinely connect with consumers and deliver the quality and authenticity they deserve can define you and drive your success.
Joe LeFavi – Founder, Genuine Entertainment
Services

MORE WAYS WE CAN HELP

If fiction has taught us anything, the greatest heroes are often measured by the company they keep. How far would've Frodo traveled without Sam? How long would've Harry survived without Hermione? All heroes can use a resourceful friend along the way, so we're happy to help our fellow brand builders to make the right choices, maintain perspective, keep up spirits, and never lose their way.

CONSULTING

CONSULTING

Blue sky ideas are bullshit. We believe in goal-oriented creative development, actionable insights, realistic strategies, and executable solutions with measurable, meaningful results.

  • Franchise planning
  • Brand strategy
  • Business development
  • Brand management
  • Market positioning
  • Audience development
  • Customer acquisition & retention
  • Go-to-market strategy

BRAND MANAGEMENT

The right ideas and goals are pointless without the right execution. We steer the entire creative process as we broker the deals, package the teams, produce the content, and deliver the results.

  • Content strategy
  • IP/Product development
  • Narrative world-building
  • Licensing programs
  • Vendor sourcing
  • Literary packaging and publication
  • Deal negotiation and administration
  • Print/product manufacturing

CONSUMER MARKETING

And what’s the point if we don’t inspire consumers to seek out, share, and celebrate all we do? Every expression can earn trust, deliver upon our promises, and fuel the fandom driving our success.

  • Marketing plans
  • Integrated campaigns
  • Audience development
  • Business intelligence
  • Community management
  • Communications
  • Media planning
  • Corporate messaging

MORE WAYS WE CAN HELP

If fiction has taught us anything, the greatest heroes are often measured by the company they keep. How far would've Frodo traveled without Sam? How long would've Harry survived without Hermione? All heroes can use a resourceful friend along the way, so we're happy to help fellow brand builders to make the right choices, maintain perspective, keep up spirits, and never lose their way.

CONSULTING

CONSULTING

Blue sky ideas are bullshit. We believe in goal-oriented creative development, actionable insights, realistic strategies, and executable solutions with measurable, meaningful results.

  • Franchise planning
  • Brand strategy
  • Business development
  • Brand management
  • Market positioning
  • Audience development
  • Customer acquisition & retention
  • Go-to-market strategy

BRAND MANAGEMENT

The right ideas and goals are pointless without the right execution. We steer the entire creative process as we broker the deals, package the teams, produce the content, and deliver the results.

  • Content strategy
  • IP/Product development
  • Narrative world-building
  • Licensing programs
  • Vendor sourcing
  • Literary packaging and publication
  • Deal negotiation and administration
  • Print/product manufacturing

CONSUMER MARKETING

And what’s the point if we don’t inspire consumers to seek out, share, and celebrate all we do? Every expression can earn trust, deliver upon our promises, and fuel the fandom driving our success.

  • Marketing plans
  • Integrated campaigns
  • Audience development
  • Business intelligence
  • Community management
  • Communications
  • Media planning
  • Corporate messaging

TRUSTED BY

LET'S PLAY

Explore all the ways in which we can work and play together.
CONTACT US TODAY!

325 N. Larchmont Blvd., Suite 170
Los Angeles, CA 90004
(424) 226-2275
contact@genuineent.com