Ambassador of Awesome
Brand Builder Extraordinaire


An award-winning producer, publisher, brand manager, and creative director with over 15 years of experience across all forms of entertainment: Film, TV, Publishing, Gaming, Digital Media, and Consumer Products.

Throughout my career, I’ve proven myself as a passionate and versatile brand builder in genre entertainment, specializing in enfranchising IP and cultivating their fan communities through strategic licensing and content marketing that prioritize quality and authenticity in equal measure. Boasting a vast network of best-in-class partners, I’ve become an expert at driving business growth by building bridges between licensors and licensees, extending story worlds across categories, and helping brands connect with the fans fueling their success. I’ve led creative and corporate development for disruptive companies like Alcon Entertainment, American Greetings, Archaia, Boom! Studios, China Mobile Games & Entertainment Group, Comic-Con International, Diamond Distributors, Electronic Arts, eOne, Imangi Studios, Jim Henson Company, Legendary, Lionsgate, Neca, Nerdist, No Mimes Media, Omaze, Psyop, Relativity Media, Ripley’s Believe it or Not!, Sean Daniel Company, and SyFy, among others.

A University of Michigan grad in Film & TV Studies, I began my career in Film/TV development and production before launching my media consultancy, Quixotic Transmedia, in 2010. Veering more into brand management and media production over time, Quixotic rebranded in 2017 as Genuine Entertainment, now specializing in representing entertainment companies, technologies, and intellectual properties as a packager and producer of premium branded content and consumer products.

Alongside my work with Genuine, I’ve also served in senior management roles at top entertainment companies, most recently as VP of Marketing for Lionsgate and Creative Director of Content Strategy and Franchise Management for Psyop, the renowned creative studio Ad Age dubbed the “Pixar of the Ad World” during my tenure. An authority on fandom and franchise culture, I’ve been welcomed as a guest speaker at over 50 industry conferences and regularly lecture at academic institutions including USC, UCLA, and UC Irvine.


• Licensed content & consumer products
• Franchise development & strategic planning
• Go-to-market strategy
• IP development & narrative world-building
• Brand management & account oversight
• Business development & brand partnerships
• Licensing sales & acquisitions
• Deal negotiation/administration
• Product development & vendor sourcing
• Financial planning & fund raising
• Integrated marketing campaigns
• Audience development
• Business intelligence & growth hacking

Winner of the Rollenspiel Prize and nominee for one Eisner Award, three Harvey Awards, and five ENnie Awards in the last five years alone, I am uniquely proven in licensed publishing and gaming with nearly 200 books, comics, art books, apps, games, and tabletop games on the shelves, including numerous award winners and best sellers. I am responsible for various landmark deals and influential works, including Publisher of Alcon’s best-selling art book The Art and Soul of Blade Runner 2049, Editor of the award-winning tabletop role-playing game Degenesis, the Agency of Record (2010-2014) for comics publisher Archaia and their merger with Boom! Studios, and Editorial Director and founder of The Jim Henson Company’s award-winning publishing division.

My obnoxiously long list of past clients and cohorts includes Alamo Drafthouse, Alcon Entertainment, American Greetings, Archaia, Boom! Studios, Brotherwise Games, Celestial Pictures, China Mobile Games & Entertainment Group, Comic-Con International, Dark Horse, DC, Diamond Distributors, Electronic Arts, Entertainment One, Free Comic Book Day, Gentle Giant, Hallmark, HarperCollins, Her Universe, Ignition, Imangi Studios, Jim Henson Company, Kotobukiya, Legendary, Lionsgate, LootCrate, NECA, Nerdist, Neuron Syndicate, No Mimes Media, Penguin Random House, Psyop, Razer, Reddit, ReedPop, Relativity Media, Ripley’s Believe It or Not!, Rogue Pictures, Roku, Sean Daniel Company, Sideshow Collectibles, Simon & Schuster, Sony, Stephen King, The SyFy Channel, TokyoPop, Twentieth Century Fox, Valiant, Valve, Vault, Welovefine, Wikia, and Weta Workshop… among others.

Prioritize passion and strategic planning in equal measure.
The most inspired ideas will never succeed without a plan. The most meticulously designed plan will never succeed without passion.
Joe LeFavi - Founder, Genuine Entertainment
Prioritize passion and strategic planning in equal measure.
The most inspired ideas will never succeed without a plan. The most meticulously designed plan will never succeed without passion.
Joe LeFavi - Founder, Genuine Entertainment


I've been labeled many things in my life. Producer. Publisher. Creative Director. Editor. Development Executive. Brand Manager. Marketer. Consultant. Creator. Consumer. Geek. Gamer. Techie. Bookworm. The list goes on for miles. Yet in the end, I've only truly embraced one label; the only one that matters. I am a fan. And my passion for pop culture and the stories that bring out our best will always be the very best part of me.

I proudly admit that I'm a product of pop culture. Attending fan conventions since I was a kid, I've grown up immersed in fandom; uniquely attune to how economies and communities alike can grow around inspired ideas. How pop culture can play a positive, powerful role in our everyday lives. How stories can inspire our personalities, professions, passions, and perspectives on life and the world around us.

Story is the oldest and strongest building block of the human condition, and I have dedicated my life to the passionate pursuit of story, the vigilant protection of pop culture, and the privilege to make a positive impact on the stories, industries, and fan communities that mean the world to me. Industries and priorities may change. Markets and mediums evolve. Gimmicks and buzzwords come and go. Yet I have come to believe one simple truth. A core philosophy around which this entire company, my entire career in fact, has been built. 

There is simply no substitute for genuine entertainment.