I'M JOE LEFAVI

Ambassador of Awesome
Brand Builder Extraordinaire

WHO I AM?

An award-winning producer, publisher, brand manager, and creative director with over 15 years of experience across all forms of entertainment: Film, TV, Publishing, Gaming, Digital Media, and Consumer Products.

A licensing expert and seasoned Film/TV development executive in genre entertainment, I specialize in cultivating highly-engaged fan communities through the production and promotion of premium licensed content and consumer products. An authority on the adaptation process, I am uniquely proven and passionate about developing genre greats and beloved legacies in new markets and mediums. As producer and brand manager, I steer and safeguard companies through the creative process. I take accountability over approvals and the authentic adaptation of their IP as we broker the right deals, recruit the best partners, and holistically develop scalable licensing programs, story worlds, and fan communities across categories – making only the most meaningful contributions to their franchises and fandoms.

Proving myself as a passionate and versatile brand builder with a vast network of A-list partners, I’ve become an expert at driving business growth for market leaders like Alcon Entertainment, Comic-Con International, Electronic Arts, eOne, Fox, HBO, Jim Henson Company, Imangi Studios, Legendary, Lionsgate, Marvel, Paradox Interactive, Skydance, Sony, and SyFy, among others. Latest projects include a master tabletop gaming license for Dune, tabletop roleplaying games for Alien and Altered Carbon, an art book for Blade Runner 2049, consumer marketing campaigns for Avengers: Infinity War and Game of Thrones, and multiple initiatives for World of Darkness.

A University of Michigan grad in Film & TV Studies, I began my career in Film/TV development and production before launching my media consultancy, Quixotic Transmedia, in 2010. Veering more into brand management and media production over time, Quixotic rebranded in 2017 as Genuine Entertainment, now specializing in representing entertainment companies and intellectual properties as a producer and brand manager of premium content and consumer products.

Alongside my work with Genuine, I’ve also served in senior management roles at top entertainment companies, including VP of Marketing for Lionsgate, Creative Director of Content Strategy and Franchise Management for Psyop, and the Head of Publishing and Director of Film/TV Development for The Jim Henson Company. An authority on fandom and franchise culture, I’ve been welcomed as a guest speaker at over 50 industry conferences and regularly lecture at academic institutions including USC, UCLA, and UC Irvine.

SPECIALTIES AND SUPERPOWERS INCLUDE:

• Media rights management and licensing
• Franchise development & strategic planning
• IP development and narrative world-building
• Brand management & approvals oversight
• Business development & brand partnerships
• Licensing sales & acquisitions
• Deal negotiation/administration
• Product development & vendor sourcing
• Go-to-market strategy
• Consumer marketing and integrated campaigns
• Business intelligence & growth hacking

Winner of the Rollenspiel Prize and nominee for one Eisner Award, three Harvey Awards, and five ENnie Awards as a writer and editor in the last five years alone, I’m an industry veteran in publishing and gaming with 150+ books, comics, manga, art books, apps, games, tabletop games, and tabletop RPGs on the shelves, including numerous award winners and best sellers. I am responsible for various landmark deals and disruptive works, including serving as Publisher of Alcon’s best-selling art book The Art and Soul of Blade Runner 2049, Editor of the award-winning tabletop role-playing game Degenesis, the Agency of Record (2010-2014) for comics publisher Archaia and responsible for their merger with Boom! Studios in 2013, and Editorial Director of The Jim Henson Company’s award-winning publishing division, notably responsible for Jim Henson’s Tale of Sand – the only licensed comic in Eisner history to win the top trophy for Best New Graphic Album of the year.

My obnoxiously long list of past clients and cohorts includes Alamo Drafthouse, Alcon Entertainment, Amazon Studios, Archaia, Battlefront Group, Boom! Studios, Brotherwise Games, Celestial Pictures, China Mobile Games & Entertainment Group, Cloudco Entertainment, Comic-Con International, ComiXology, Dark Horse, DC, Diamond Distributors, Electronic Arts, Entertainment One, Free Comic Book Day, Free League Publishing, Gale Force Nine, Geek & Sundry, Gentle Giant, Hallmark, HarperCollins, HBO, Her Universe, Hivemind, Hunters Entertainment, Ignition, Imangi Studios, Jim Henson Company, Kotobukiya, Legendary, Legendary Digital Networks, Lionsgate, LootCrate, Madison Wells Media, Marvel Studios, Midroll, NECA, Nerdist Industries, Netflix, Neuron Syndicate, Nightdive Studios, No Mimes Media, Oculus, Omaze, Paradox Interactive, Penguin Random House, Psyop, Razer, Reddit, ReedPop, Relativity Media, Renegade Game Studios, Ripley’s Believe It or Not!, Rogue Pictures, Roku, Sideshow Collectibles, Simon & Schuster, Skydance Media, Sony, Stephen King, SyFy, tinyBuild Games, Titan Books, TokyoPop, Twentieth Century Fox, Valiant, Valve, Vault, Warner Bros, Welovefine, White Wolf Entertainment, Wikia, Weta Workshop, and WWE Studios… among others.

Prioritize passion and strategic planning in equal measure.
The most inspired ideas will never succeed without a plan. The most meticulously designed plan will never succeed without passion.
Joe LeFavi - Founder, Genuine Entertainment
Prioritize passion and strategic planning in equal measure.
The most inspired ideas will never succeed without a plan. The most meticulously designed plan will never succeed without passion.
Joe LeFavi - Founder, Genuine Entertainment

PASSION IS MY PROFESSION

I've been labeled many things in my life. Writer. Producer. Publisher. Creative Director. Editor. Development Executive. Brand Manager. Marketer. Consultant. Creator. Consumer. Geek. Gamer. Techie. Bookworm. The list goes on for miles. Yet in the end, I've only truly embraced one label; the only one that matters.

I AM A FAN.

And my genuine passion for pop culture and the stories that bring out our best will always be the very best part of me.

I proudly admit that I'm a product of pop culture. Attending fan conventions since I was a kid, I've grown up immersed in fandom; uniquely attune to how economies and communities alike can grow around inspired ideas. How pop culture can play a positive, powerful role in our everyday lives. How stories can inspire our personalities, professions, passions, and perspectives on life and the world around us.

Story is the oldest and strongest building block of the human condition, and I have dedicated my life to the passionate pursuit of story, the vigilant protection of pop culture, and the privilege to make a positive impact on the stories, industries, and fan communities that mean the world to me. Industries and priorities may change. Markets and mediums evolve. Gimmicks and buzzwords come and go. Yet I have come to believe one simple truth. A core philosophy around which this entire company, my entire career in fact, has been built. 

There is simply no substitute for genuine entertainment.