Capturing the creative process of one of the greatest cinematic legacies in science-fiction.

The Art and Soul of Blade Runner 2049

Alcon Entertainment and NECA aligned with Genuine as a brand manager and creative director on Blade Runner 2049, entrusting us to package, produce, and publish a premium art book.

Working alongside director Denis Villeneuve and author Tanya Lapointe, we cataloged over 70,000 assets, curated their mythology, and captured their creative process within a display-worthy art piece offering a mesmerizing look at the unforgettable characters, iconic environments, and unbelievable technology featured in this epic cinematic achievement.

"The Art and Soul of Blade Runner 2049 is PRECISELY the kind of deeper dive that I want when I pick up a book in this genre. This book delivers with deep background on the creative process of making the film, insights to the making of it, and magnificent concept art that covers the entire scope of production. This is a unique and incredible film and this book is a more than worthy addition to the Blade Runner universe we all love." - Adam Savage (Tested.com, MythBusters)

Publisher: Alcon Entertainment
Distributor: NECA (US), Titan (International)
Pages: 220
Dimensions: 14 5/8 x 1 x 11 5/8 inches

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WHAT WE DID

A turn-key publishing solution, steering every step of the creative process from developing the initial publishing plan to delivering the final production files.
NECA took over from there, overseeing the proofing, manufacturing, and sales of the final product.

PUBLISHING STRATEGY

PUBLISHING STRATEGY

After assessing the brand and the market, we determined their publishing strategy and the page length, narrative tone, visual design, and production values of the book.

ASSET CURATION

ASSET CURATION

Acquired and curated over 70,000 assets, including concept art, storyboards, behind-the-scenes photography, and production stills, along with over 800 pages of interview transcripts and countless hours of footage. Once their content was curated and prepped for publication, we then designed a road map for the reading experience, breaking down the proposed contents for every page based upon the access and assets available.

EDITORIAL

EDITORIAL

Oversaw the editorial process as managing editor and creative director, working with the author and the film’s creative team to determine and deliver the content and context necessary for each page while facilitating approvals with the studio.

PRODUCTION SOLUTION

PRODUCTION SOLUTION

Based upon the scope of work, we budgeted the production and recruited our creative team, recruiting best-in-class designers to exclusively work on our project. We then embedded our production within the Alcon offices, implementing top-notch security protocols around highly-sensitive material accessible only by key personnel.

PRODUCTION DESIGN

PRODUCTION DESIGN

Steered production as creative director, leading our design team on layout and art direction while working with the director to capture the same breathtaking aesthetic and color palette as the film in our page layouts and overall production values.

PACKAGING

PACKAGING

Along with designing the interior layouts, we also designed the exterior packaging of both the standard edition and a limited-edition Deluxe edition featuring bonus content for super fans and serious collectors. We then advised NECA on all the pre-press trimmings, including paper stock, inks, and print treatments such as spot UV and foils.

ABOUT THE BOOK

RETURN TO THE WORLD OF

In 1982, Ridley Scott introduced a bold and breathtaking new vision of the future in the seminal science-fiction classic Blade Runner. 35 years later, join us on a journey back into the world of Blade Runner with this official visual chronicle of the highly anticipated film directed by Denis Villeneuve (Arrival, Sicario, Prisoners), with cinematography by Roger Deakins (Skyfall, The Shawshank Redemption) and a screenplay by Michael Green (Logan, American Gods) and Hampton Fancher (Blade Runner).

Chronicling the entire production for two years straight, author Tanya Lapointe provides unprecedented access to the director’s creative process on the making of this groundbreaking epic. Enjoy 220 pages of exclusive concept art, storyboards, behind-the-scenes photography, and production stills, along with fascinating insights from the cast and crew. With an introduction by Denis Villeneuve, THE ART AND SOUL OF BLADE RUNNER 2049 is the definitive guide to this unforgettable film sure to captivate sci-fi fans for decades to come.

MEET THE CHARACTERS

Spend more time with the many memorable characters in the film, learning their official back-stories while cast and crew praise the actors portraying these roles and their methods for bringing them to life.

EXPLORE THE WORLD

Explore the film's iconic settings and rich world mythology. Then hear from production designers, art directors, cinematographers, prop makers, concept artists, and more as they reveal their process and the creative/technical feats required to make this world a reality.

GO BEHIND THE SCENES

Enjoy an intimate and unflinching look behind-the-scenes on the making of the film, hearing first-hand from the director and his creative team on the many triumphs and challenges during production.

WITNESS THE CREATIVE PROCESS

Feast upon hundreds of never-before-seen pieces of concept art, set photography, and more, which together explore the many decisions in the director's creative process as he and his team realized their vision.

MEET THE CHARACTERS

Spend more time with the many memorable characters in the film, learning their official back-stories while cast and crew praise the actors portraying these roles and their methods for bringing them to life.

EXPLORE THE WORLD

Explore the film’s iconic settings and rich world mythology. Then hear from production designers, art directors, cinematographers, prop makers, concept artists, and more as they reveal their process and the creative/technical feats required to make this world a reality.

GO BEHIND THE SCENES

Enjoy an intimate and unflinching look behind-the-scenes on the making of the film, hearing first-hand from the director and his creative team on the many triumphs and challenges during production.

WITNESS THE CREATIVE PROCESS

Feast upon hundreds of never-before-seen pieces of concept art, set photography, and more, which together explore the many decisions in the director’s creative process as he and his team realized their vision.

200+ PAGES OF NEVER-BEFORE-SEEN IMAGERY

TAKE ONE HOME TODAY

FOR GENUINE ENTERTAINMENT LLC

Publisher: Joe LeFavi
Art Director: Vicki Tunkel
Designers: Chris Kawagiwa, David Lanphear, Joe LeFavi, Sara Martire, & Vicki Tunkel
Archivist: Joe LeFavi
Production Manager: Scott Newman
Creative Director & Managing Editor: Joe LeFavi

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