In 2017, Alcon Entertainment and NECA aligned with Genuine as a brand manager and creative director on Blade Runner 2049, entrusting us to package, produce, and publish The Art and Soul of Blade Runner 2049, the best-selling art book published by Alcon and Titan Books worldwide.

Working alongside director Denis Villeneuve and author Tanya Lapointe, we cataloged over 70,000 assets, curated their mythology, and captured their creative process within a display-worthy art piece offering a mesmerizing look at the unforgettable characters, iconic environments, and unbelievable technology featured in this epic cinematic achievement. NECA took over from there, overseeing the proofing, manufacturing, and sales of the final product.

In 2023, Titan Books released a Revised and Expanded Edition, which updates the original version of the book with 20 new pages of new and original content, featuring new interviews with cast and crew covering the movie’s spoiler scenes.

FOR GENUINE ENTERTAINMENT LLC:

Publisher: Joe LeFavi
Art Director: Vicki Tunkel
Designers: Chris Kawagiwa, David Lanphear, Joe LeFavi, Sara Martire, Vicki Tunkel
Archivist: Joe LeFavi
Production Manager: Scott Newman
Creative Director & Managing Editor: Joe LeFavi

“The Art and Soul of Blade Runner 2049 is PRECISELY the kind of deeper dive that I want when I pick up a book in this genre. This book delivers with deep background on the creative process of making the film, insights to the making of it, and magnificent concept art that covers the entire scope of production. This is a unique and incredible film and this book is a more than worthy addition to the Blade Runner universe we all love.” – Adam Savage (Tested.com, MythBusters)

Genuine executed a turn-key publishing solution, delivering every step of the process from the initial content strategy to the final print files.

• PUBLISHING STRATEGY: Crafted the book’s overall creative vision, including its page length, narrative tone, visual design, and production values.
• ASSET CURATION: Acquired and curated over 70,000 assets, including concept art, storyboards, behind-the-scenes photography, and production stills, along with 800+ pages of interview transcripts and countless hours of footage. Once assets were curated, we then designed a road map for the reading experience, breaking down the proposed contents for every page based upon the assets available.
• EDITORIAL: Oversaw the editorial process as managing editor, working with the author and the film’s creative team to determine and deliver the content and context for each page while facilitating approvals with the studio.
• PRODUCTION SOLUTION: Budgeted the production and recruited top designers to embed into the post-production film crew and capture their process for eight months, interacting daily with the author, film director, Alcon heads, and key cast/crew members under the highest security.
• PRODUCTION DESIGN: Steered production as creative director, leading our design team on layout and art direction while working with the film director to capture the film’s breathtaking aesthetic and color palette in our page layouts and overall production values.
• PACKAGING: Designed the exterior packaging of the standard edition and limited-edition Deluxe edition. We then advised on all the pre-press trimmings, including paper stock, inks, and print treatments.