What if inside every banana is a magical and mischievous friend just waiting to explore, discover, snack, and play? From such an outrageously cute concept sprung the pop cultural phenomenon known as Bananya, a beloved global character brand fueled by the adorable exploits of kitties who live inside bananas.

Genuine Entertainment was entrusted by Crunchyroll to design a long-term franchise strategy for the popular Japanese character brand, laying the foundation for strategic and scalable growth in licensing and far beyond for years to come.

With two seasons of anime and over 10,000 consumer products worldwide, the wholesome adventures, irreverent humor, positive themes, and sheer iconic adorability and absurdity of Bananya has captured the hearts and imaginations with Kawaii fans old and young the world round.

Watch the adorable and addictive anime today on Crunchyroll!